서울 · Austin
Seoul Bathhouse is Austin's first modern Korean jjimjilbang. We're opening a small number of founding spots.
What is Seoul Bathhouse
In Korea, the bathhouse is part of everyday life. A place to scrub off the week, sit in the heat, slow down, and simply be around other people without needing to perform.
Seoul Bathhouse is bringing that feeling to Austin. A modern Korean bathhouse rooted in ritual, connection, and culture featuring Korean body scrubs, skincare treatments, contrast therapy.
Founding Membership
Rate locked for life. When founding closes, this price is gone.
★ Founding
Deposit goes toward your first month. Membership activates when you visit Seoul.
Join SeoulFounding
Deposit goes toward your first month. Membership activates when you visit Seoul.
Join SeoulFounding
Deposit covers your first month. No further charges until we open.
Join SeoulI grew up in Seoul where I went to the bathhouse with family and friends after school, after work, and on weekends. It was where people slowed down and connected.Jacoby · Founder, Seoul Bathhouse
After a health scare related to my cleft palate, along with a layoff and breakup, I started building community in Austin through cold plunges and social connection. Over time, I realized I wanted to create a permanent home for that community by sharing the culture I grew up with.
So we're building Seoul.
Frequently asked
When does Seoul Bathhouse open?
Late 2026 in Austin. Full address shared with members before opening.
When do my benefits start?
Opening day. You'll be among the first members through the door.
Is the rate really locked forever?
Yes. $149/mo stays $149/mo for as long as you're a member. The public rate will be $199/mo.
What is a jjimjilbang?
A Korean communal bathhouse. Jjimjilbang translates to a heated room for bathing. You soak, scrub, sweat, and rest. It's been part of everyday Korean life for generations. Seoul Bathhouse is the first in Austin.
What is a ddae scrub?
The Korean body scrub. A trained practitioner scrubs your skin with an Italian cloth to remove dead skin buildup. It's been done in Korean bathhouses for generations. We're bringing it here with practitioners trained the right way.
Questions?
Email info@seoulatx.com or reach out on Instagram @seoulatx.
Stay up to date on Seoul.
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Ambassadors are the first voices of Seoul. They show up at events, spread the word, and help build the community before the doors open.
We read every application personally.