서울 · East Austin

A Korean bathhouse
is being built in Austin.

Seoul Bathhouse is Austin's first Korean jjimjilbang. Tonight we're opening a small number of founding spots to people in this room.

Accept invitation

What is Seoul Bathhouse

Austin's first Korean
jjimjilbang.

In Korea, the bathhouse is part of everyday life. A place to scrub off the week, sit in the heat, slow down, and simply be around other people without needing to perform.

Seoul Bathhouse is bringing that feeling to Holly. A modern Korean bathhouse rooted in ritual, connection, and culture featuring Korean body scrubs, skincare treatments, contrast therapy.

Location
East Austin (Holly)
Opening
Late 2026
Founding Spots
38 spots left
Contact

Founding Membership · Invite Only

38 spots remaining.

Rate locked for life. When we open publicly, this price is gone.

★ Founding Member

Inner Circle
$149/mo
Public rate: $199/mo
  • Unlimited access from day one
  • Rate locked for life
  • Capped at 100 founding spots total
  • First access to scrub appointments and events
  • Priority booking at soft opening
  • 10% off retail

38 spots remaining.

Claim founding spot

VIP Founding

VIP Member
$249/mo
Public rate: $299/mo
  • Everything in Founding
  • 2 complementary guest passes per month
  • 1 treatment per month (scrub or facial)
  • Your own dedicated locker
  • Dedicated booking lane
  • 10% off retail

Limited spots available at VIP tier.

Claim founding spot
I grew up in Seoul where I went to the bathhouse with family and friends after school, after work, and on weekends. It was where people slowed down and connected.

After a health scare related to my cleft palate, along with a layoff and breakup, I started building community in Austin through cold plunges and social connection. Over time, I realized I wanted to create a permanent home for that community by sharing the culture I grew up with.

So we're building Seoul.
Jacoby · Founder, Seoul Bathhouse

Frequently asked

When does Seoul Bathhouse open?

Late 2026 in East Austin's Holly neighborhood.

When do my benefits start?

Opening day. You'll be among the first members through the door.

Is the rate really locked forever?

Yes. $149/mo stays $149/mo for as long as you're a member. The public rate will be $199/mo.

What is a jjimjilbang?

A Korean communal bathhouse. Jjimjilbang translates to a heated room for bathing. You soak, scrub, sweat, and rest. It's been part of everyday Korean life for generations. Seoul Bathhouse is the first in Austin.

What is a ddae scrub?

The Korean body scrub. A trained practitioner scrubs your skin with an Italian cloth to remove dead skin buildup. It's been done in Korean bathhouses for generations. We're bringing it here with practitioners trained the right way.

Questions?

Email info@seoulatx.com or find Jacoby in the room tonight.

38 spots left.

The founding rate closes
when we open to the public.

Accept invitation